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Toyota produces the new Grip anime series
February 20, 2024

Toyota produces the new Grip anime series

The Japanese car manufacturer produces an anime series starring a young hero who clashes with an evil autonomous driving program. Find a promo below.
It is titled Grip and is produced for Toyota by Intertrend, a marketing agency based in Long Beach. An animated series focused on the Gazoo Racing motoring division of the Japanese manufacturer to make it known to generation Z and young Asian-Americans.

"Grip is the perfect conduit for this audience, leveraging a storytelling platform that wasn’t the usual, expected ad campaign," says director of strategy and creative Matthew Choy. "This series is not just for anime lovers and nerds, but also for anyone interested in watching a thrilling story unfold".

An anime inspired by a classic like Initial D, with executive producer Frank Mele and director Jae Woo Kim (Blood of Zeus, TRON: Uprising).

The five episodes of the first season will be released weekly starting February 26 on the toyota website .com/grip.

Here the promo:

[ Fra - source AnimationMagazine ]
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