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50% of the Irish productions budget went to the animation industry
50% of the Irish productions budget went to the animation industry
Good news that comes from the north of Europe, about the animated productions, which in Ireland now represent 50% of all those both cinematographic and television.
This was communicated by Screen Ireland, the state office that based its calculations on the projects qualified for the Section 481, i.e. the tax relief dedicated to film and television productions produced by the Irish state.

The data refer to 2019, where aid was granted to 39 animated projects for a total value of 372 million euros (403 million dollars), in which the state intervened with 179 million euros, equal to 50% of budget of this sector of the year in Ireland.

In 2014 there were only 15 animated projects for a value of 85 million euros and only 20% of the year's budget.

This is encouraging news, but it is not surprising as in the whole old continent Ireland is one of the hubs of animated productions that currently employs over 2000 artists in dozens of studios, from the most famous Cartoon Saloon (Song of the Sea, The Breadwinner), to the associates Lighthouse Studios, to Boulder Media (owned by Hasbro) to Brown Bag (owned by the Canadians 9 Story Media Group).

Cartoon Saloon currently has two films in production, both exclusively for VOD: Wolfwalkers for the Apple TV+ platform and My Father's Dragon for Netflix.

This new path broke through before the arrival of the Coronavirus pandemic that blocked film and television productions practically all over the world, and is now reaping the benefits. In fact, an animated production can be made (and increasingly more often) entirely in smart-working, with the help of software tools that allow producers and directors to coordinate the artists regardless of their physical location.

Here the investment table and the conceptual trailer of Wolfwalkers:

[ Fra - source CartoonBrew ]
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